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- #RODAN AND FIELDS RADIANT DEFENSE SKIN#
- #RODAN AND FIELDS RADIANT DEFENSE TV#
"Acne cuts to your soul," Fields says, and then echoes an oft-repeated company slogan: "We want to change skin, and we want to touch lives." They came together to develop Proactiv after realizing how many of their patients had acne and how deeply they suffered.
The doctors met in the 1980s during their Stanford University Medical Center residencies and set up separate practices in the Bay Area, which they maintain to this day.
#RODAN AND FIELDS RADIANT DEFENSE TV#
If you've watched TV in the last 20 years, you've likely heard of dermatologists Katie Rodan and Kathy Fields and their anti-acne regimen, Proactiv, which is notable for two things: It's sold through infomercials, and despite this fact, it works. It turns out she is living every working woman's fantasy. "I thought I'd get rid of my mustache and make preschool money," she says. She and her husband are building their dream house on the street where her parents live, and she regularly enjoys company-sponsored trips to Hawaii and Thailand-all with plenty of time left for her children. Cardella promptly joined her friend's team, started using the products, and her melasma vanished. A girlfriend who had just started selling Rodan + Fields invited Cardella to get into the business and recommended some products formulated to fade discoloration.
#RODAN AND FIELDS RADIANT DEFENSE SKIN#
Cardella's second pregnancy left her with a hormone-related patch of darkened skin known as melasma on her upper lip that had an unfortunate resemblance to facial hair. "My dad had his own business and it came at a cost-he worked around the clock," she explained earlier at Starbucks, between tippity-tapping customer orders into her iPad. Here is Cardella's: In 2011, she was a pharmaceutical saleswoman turned stay-at-home mother with an entrepreneurial longing she had decided would remain unfulfilled because she didn't want to sacrifice her family life. "I work my tush off," she says.Įvery consultant is encouraged to hone the narrative of her own Rodan + Fields story. Then it was on to a party at her middle child's preschool, a wardrobe change, and this meeting, which will last past 10. After settling her toddler with her parents and dropping her older two at school, she pitched camp at a Starbucks to catch up with orders and train a new team member. She'll start chitchatting about nothing in particular, segue nimbly into a sales pitch, and before you realize what's happening, you've agreed to buy $500 worth of cleansers, toners, exfoliators, and serums you didn't even know you needed.Ĭardella is the unofficial hostess of this evening's event at the Terrace, which includes a private dinner for the highest earners of the sales team to which she belongs and what Rodan + Fields consultants refer to as a Biz Opp-a public presentation about the company designed to share product information and recruit new salespeople. But if you belong to a certain tony suburban demographic, she might sidle up to you at barre class or at elementary-school drop-off. She doesn't generally throw house parties, either. She doesn't fulfill your order out of the back of her station wagon but refers you to her personal Rodan + Fields website, where you choose what you want so the company can ship it to you.
#RODAN AND FIELDS RADIANT DEFENSE FOR FREE#
Instead of making sales calls in person, the Rodan + Fields consultant is more likely to use Facebook and Instagram, posting before-and-after skin selfies and offers for free products. Like many of her predecessors from Avon or Mary Kay, the Rodan + Fields consultant is probably a mother in her 30s or 40s who needs a flexible job.
#RODAN AND FIELDS RADIANT DEFENSE UPDATE#
A Rodan + Fields consultant is the highly educated, digitally savvy update of the cosmetics saleslady who used to ring your mom's doorbell bearing frosted lip gloss and soap-on-a-rope.
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